Verghese V Joseph –
Mumbai: In celebration of the 60th anniversary of the passing of co-founder Sister Thecla Merlo and the 30th anniversary of the Pauline trademark, Daughters of St. Paul and Pauline Publishing have proudly revealed a modernised institutional logo that reflects their commitment to proclaiming the Gospel as “innovators by vocation.”
The Nova Opera Agency, on this special occasion, took charge of crafting the new institutional logo and restyling the Pauline Publishing trademark for 2024. The updated visual identity aligns with the congregation’s renewed dedication to delivering the message of the gospel in contemporary terms.
The latest version of the publishing trademark, a refined iteration of the 1994 design, strives to communicate with the men and women of today using an up-to-date, simple, immediate, and essential language.
The stylized ellipse, a prominent feature, symbolises the world in which the Paulines are called to proclaim the gospel. Retaining the essence of the 1994 design, it now incorporates an open and inclusive line. The blue colour, coupled with the elliptical movement, evokes the digital realm and electromagnetic waves, symbolising the congregation’s aspiration to be apostles of the 21st century.
The red-colored letter P, reminiscent of the 1994 design, represents the pastoral zeal of Paul, serving as a symbol of their model for living a life in Christ and inspiration for their mission. In certain languages, it also signifies the P of Word, Palabra, Palavra, emphasising global dissemination.
The inscription “Pauline,” placed beneath the P, signifies the foundation and steadfastness, akin to the roots of a towering tree. This secure base allows the P of Paul and the Word of God to ascend, reaching out to the entire world.
The institutional logo featuring the name ‘Daughters of St. Paul’ reflects the profound connection binding the congregation to the Apostle of the Gentiles, earning them the nickname ‘Paulines’ across the globe. The logo draws inspiration from the emblem shared with the Pauline trademark, depicting the congregation and its mission of evangelization. The deliberately open and inclusive design embraces the Cross-Book, evoking the emblem of the Daughters of St. Paul, St. Paul the Apostle of the Gentiles, and the Word to be proclaimed. Across diverse regions and languages, the name resonates, inspiring a logo that encapsulates the congregation’s identity and mission in a visually compelling manner.